As all of you are aware, in this day and age it is important to be social and be socially active..
No I don’t mean the old age definition of social, I mean be socially active via social media..
As per Dave Chaffey, Social networks are now so well established, that there are now a core ‘top 5’ social networks which are most popular and doesn’t change from year-to-year..
For example, this blog is active on 4 of the 5 main social media platforms which you can use to comment, share, forward or ask questions..
As per social media marketers, there are roughly 320 million monthly active users on Twitter, 414 million registered members on LinkedIn and 310 million active users on Facebook.. They are advising that over 75% of all internet users use social media and there are currently over 2 billion active social media users worldwide..
Quite some stats isn’t it.. So how is it in our shipping and freight industry..??
Is Shipping and Freight and Social Media well connected..??
As per Jonathan Wichmann (@) the wizard behind Maersk Line’s rapid and successful rise on social media, there are 3 major threats to the shipping industry and why it has not been very successful when it comes to social media presence..
1) An unattractive industry. Honestly, I don’t think the shipping industry in its current shape and form has what it takes to attract the next generation of talents. Here, I’m referring to Generation Y or the millennials – those born between the early 80s and the early 00s.
According to Dan Schwabel, a New York Times bestselling author and an expert on millennials in the workforce, the millennials are completely different than older generations with regards to workplace priorities.
Millennials want freedom and flexibility over a higher salary. They take on more projects outside of their job description and collapse organizational hierarchies. They want a transparent workplace that is open, honest and ethical. They even want to be able to share their salaries with their co-workers.
The question is: Will the shipping industry be able to attract talents from this generation? The short answer is no, I’m afraid.
2) Local production. 3D printing is a very hyped phenomenon these days, probably for a good reason. The 3D printing technology is developing rapidly, and today you can even manufacture jewellery and food [sic] with 3D printers.
Many industry analysts believe the 3D printing technology will continue to develop to the extent where production is (again) done locally, even in your own home. This will cause a major disruption for global trade and the logistics industry.
3) The sharing economy. Finally, there’s the so-called collaborative economy. First came social media which socialized and democratized the media landscape. Next up is the physical world. The trend is that consumers bypass companies and get what they need from each other.
Examples are AirBnB, a peer-to-peer holiday rental site, and Uber, a car sharing service app. It’s not difficult to imagine that companies will soon find smarter ways to ship their goods via the crowd.
Can the shipping and freight industry be active in social media..??
Which social media do you use to follow shipping and freight industry related matters..??
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